Your responsibilities for communications lie beyond just the Board and your shareholders as a business owner. You have built a community, no matter how small, through employing others to work with you – whether that’s permanently employed, part-time, freelance or voluntary.
 
You also have responsibilities to the wider community, and upsetting them can be both costly and unhelpful, as they can create barriers to you being able to achieve what you want to with your company.
 
This Guide takes you through the different types of stakeholders involved in your business and shows you how to prioritise them with communications that are appropriate and timely. You will also learn how to set up and handle a Board
 
This Guide includes:
 
A written PDF manual
A narrated video tutorial
 
The 19 page training guide explains how to identify and prioritise your stakeholders. The additional 5 page workbook includes useful templates to help you understand the role and influence of each stakeholder group.
 
A narrated tutorial video takes you through the key points of the Guide, offering some more explanation or examples, so you can revisit it at any time if you need to check on information that you are reading.
 
 
If you want to learn more about branding, you will find the Guide ‘Creating a Brand’ in this Decoding: Business ‘Get Going • Keep Going’ series.