Lead Consultant & Founder
Expertise in UK
An experienced entrepreneur
During my career of over 30 years, I have developed a reputation as a creative, strategic thinker who develops solutions and builds brands.
As a senior business leader with experience reporting to and sitting on company boards at operational and executive levels, across blue chip PLCs as well as SMEs, Angel funded early stage companies, and start ups, including my own businesses, I have always maintained an entrepreneurial and energetic approach to achieving growth.
Here are 4 reasons for working with me:
Significant and demonstrable success in private and public FMCG companies, driving ambitious growth and diversification opportunities through re-shaping of business models.
Reputation for developing long- term and defendable business strategies through consumer insights, fact-based planning and innovative execution
Well networked and collaborative leader who is calm in a crisis, adopting an approachable management style, and preferring a solution-oriented approach to business.
Excellent understanding of a wide variety of business functions, able to evaluate and design process improvements, and efficient project management approaches.
As the Lead Consultant at Primaverita, I manage all enquiries initially and will be directly involved in the development of a brief with the client, passing on client contact details to other specialists in the Associate Network if necessary.
I provide practical and much-needed support to business owners in a number of ways that are flexible in their approach and duration, drawing on my significant experience in developing business strategies, consumer branding, marketing, product innovation and process design, and multi-channel integration.
Together with my carefully selected network of trusted advisors, contacts and business services partners, this is what makes Primaverita different.
Accessible. Flexible. Proven.